Alexis de Tocqueville Society


Founded in 1984, the United Way Tocqueville Society is an opportunity for passionate individuals to become more deeply involved in United Way’s mission.

United Way Tocqueville Society aims to:

  • Change lives through philanthropic leadership focused on the building blocks for a better life: a quality education that leads to a stable job; income that can support a family through retirement, and good health.
  • Communicate the vital role of personal philanthropic action in creating long-lasting changes.
  • Expand high-level personal giving and United Way Major and Planned Giving programs.
  • Strengthen local United Way leadership by building a network of like-minded leaders across the globe.


Meet Tocqueville Society Chair Morley Brown:

Morley Brown is an avid volunteer and champion of humanitarian causes throughout Monterey County, she currently serves on the board of the Salvation Army with over 30 years of membership, a former director of United Way and Director Emeritus of Meals on Wheels of Monterey Peninsula. She serves on the selection committee for the Jefferson Public Service Awards.


Toqueville membership levels are based on each member's chosen level of giving.

Membership Levels

Alexis de Tocqueville admired three elements in North American society: liberty, equality and the spirit of neighbor helping neighbor. Tocqueville believed that by achieving these elements of democracy, all people would choose to pursue freedom, knowledge and prosperity, or indépendance, connaissance, and prospérité.

Special orders of recognition have been created based on these concepts, and distinguished by each member’s chosen level of giving:

  • Membres de la Société— $10,000 - $24,999
  • Ordre de Liberté — $25,000 - $49,999
  • Ordre d’Egalité— $50,000 - $74,999
  • Ordre de Fraternité— $75,000 - $99,999
  • La Société Nationale— $100,000 - $249,999
  • Ordre d’Indépendance— $250,000 - $499,999
  • Ordre de Connaissance— $500,000 - $749,999
  • Ordre de Prospérité— $750,000 - $999,999
  • La Table Ronde de Millions de Dollars— $1 million plus

Membership Benefits

Specific local Tocqueville Society benefits differ by location; however, all Tocqueville Society members benefit from:

  • Joining a national network of philanthropic leaders who are engaged locally to create long-lasting, positive changes
  • Partnering with a quality organization and dedicated staff; ensuring that gifts, voice, and time are efficiently invested in local communities to maximize impact
  • The unique position of United Way as one of the world’s premier philanthropic organizations which can be used to convene community business and civic leaders focused on the building blocks of a good life: a quality education that leads to a stable job; income that can support a family through retirement; and good health.
  • Local Tocqueville Society leaders along with National Society and Million Dollar Roundtable members are invited to attend national and worldwide gatherings of Tocqueville and Million Dollar Roundtable Members.

To learn more about the Alexis de Tocqueville Society contact Lynda Patrick, Vice President, Resource Development, by email or at (831) 372-8026, ext. 112.